Proven Luxury Ecommerce Expertise
For 15 years, Leah MacDonald has partnered with ecommerce brands to elevate and grow their revenue and profits. Her experience covers the entire ecommerce ecosystem, including: email, digital marketing, website redesigns and re-platforms, organizational structure, UX and leadership.
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Develop short and long-term growth strategies to evolve and enhance your DTC ecommerce business
Customized business growth strategies to deliver meaningful returns to your business
Management for all aspects of your brand, including digital marketing, CX, email, merchandising, operations, and more
Strategic recommendations for all agency partners, vendors and 3rd parties to enhance your current set-up and set you up for future growth
Mentor team and map out necessary organizational changes
Interview and vet candidates for new/backfilled roles - eventually train and transition responsibilities to new hire
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Customized business growth strategies
Comprehensive website audit with recommended enhancements and prioritizations based on your brand’s cost/ revenue potential
Assessment of current third parties and functionalities
New feature recommendations based on your overall company goals and incremental revenue potential
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Management for the entire process from new platform selection to web development and creative agency selection and processes
Partner on every step of the technology and design process, including: technology integrations, website design, QA and post-launch support
Partner up for redesign
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Oversee the selecting, onboarding and managing of your digital marketing agency
In-depth audit of your digital marketing strategy including actionable recommendations
Comprehensive audit of your creative assets
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Identify opportunities and areas for improvement based on review of your current email program and performance to support email revenue growth
Work with graphic designers on templates changes for marketing emails and management of triggered and transactional emails for increased brand equity
Suggest vendors or technologies to enhance your email program
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Expert selection of technology partners, web development agencies, third parties and apps to complement and enhance brand growth
Oversee contract negotiations, onboarding, testing and post go-live management of vendor relationships and ongoing optimizations
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Review required business needs and make recommendations for in-house and outsourced resources
Create job descriptions, source candidates and conduct interviews
Provide guidance on your optimal future team structure
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Consistent, reliable business advisory for all areas of ecommerce
Flexible retainer options starting at 4+ hours/month
clients PAST & PRESENT
ways TO work together.
two common paths:
What An Audit Looks Like
01 / Discover
A virtual meeting with relevant project stakeholders will get us aligned on your project goals.
02 / Assess
Your comprehensive website audit will provide you with recommended enhancements and prioritizations.
03 / Strategize
Leah and your team will discuss the findings that will shape your ecommerce roadmap and partner with your team to optimize cost/revenue potential.
04 / Execute
Leah will partner with your web developers and graphic designers/UX to implement technology and QA updates and provide post-launch support.
What Interim Leadership Looks Like
01 / Discover
Meet with key ecommerce and cross-functional team members as well as relevant agency partners to understand your current business status. Includes a review of relevant reporting, Google Analytics and any other analytics platforms.
02 / Assess
Meetings with key stakeholders and review of analytics and reporting will allow us to assess unexplored opportunity.
03 / Lead
Align with agencies, current team and other partners to cross-functionally implement necessary changes to the ecommerce technology stack, org structure, and all other aspects of the ecommerce ecosystem. Ongoing team mentorship and business advisory included.